GO MAPPIT

GO MAPPIT is a groceries shop map organizer that helps to guide the customers to the journey of a more efficient shopping experience in groceries shops. It enhances efficiency of grocery shopping which focuses on users will different abilities and focus on inclusive and equity design.

PAIN POINT

Users with disabilities are unable to shop in the grocery store efficiently because people are having trouble seeing, hearing and communicating. Users in a rush are unable to find the product they are looking for efficiently and in a short amount of time.

BACKGROUND

Grocery shopping is a “must go place“ for everyone. I would say for myself, I go grocery shopping at least once a week. We always have this struggle of difficulty finding the grocery we are seeking to buy. Sometimes we are in a rush and needs to finish grocery shopping in 10mins. Grocery shopping can sometimes be non-inclusive of people with disabilities. The project is to apply empathy to create an App that supports people with different abilities, groups, race and sex to increase efficiency on their grocery shopping on the daily bases.
In the process of research, I discovered of how customers struggle to find the product they are looking for. It is even more difficult for people with disabilities. I also noticed of how customers will want to check nutrition facts and expiration date on the product. This process is not user-friendly because it could be difficult for people:

Who are visually impaired to read info on the product and or find product by themselves.

Who does not understand English.

Who are hearing impaired.

Who are older and needs personal assistant.
When I started my research on building the App, it was very crucial for me to make sure that the final product will be something unique but at the same time still provides other efficient functions for the users regarding shopping in grocery shops. I saw that there were a lot of apps that supports people to get access of groceries efficiently, but they are usually online groceries shopping apps rather than an App that supports physical grocery shoppings. Also, a lot of the groceries app does not have inclusive and equity designed within their product. My goal is to concentrate on inclusive and equity design that includes all users of different race, sex and abilities. I want to provide them access to something that they will feel comfortable using while shopping groceries but at the same time increase their efficiency on grocery shoppings.
Empathize:

User-centric research

Define:

Persona

Ideate:

Brainstorming

User Flow/Site Map

Prototype:

Wireframes

Mockups

Test:

Test Product

PERSONAS

TIMOTHY WRIGHT

Age: 70 years old

Education: High school

Hometown: Evanston, IL

Family: Single

Occupation: Retired

Goals:

Do grocery shopping comfortably with the disability of visual impairment.
Do grocery shopping comfortably with hearing disability.
Be able to find his desired product more efficiently.

Frustrations:

Unable to find product due to visual impairment.
Gets nervous visiting grocery shop alone due to disabilities and age.
Unable to communicate well with the clerks.

Further Information:

Timothy is a 80 years old elder who has visual impairments and hearing disabilities that lives by himself. He loves to cook but he always find it struggling to visit the grocery store on his own. He usually spend almost up to an hour shopping in grocery store because there are no efficient way for disabilities like him to shop in grocery stores efficiently.

BRAINSTORM

USER FLOW

Q1: WHAT ARE THE MAJOUR ISSUE YOU EXPERIENCE DURING GROCERY SHOPPING?

#1: "Not finding the items I need."

#2: "Have to look through every aisle to find the product I want to buy."

#3: "Sometimes, it's hard to target a specific product that you've seen in the store before, A few products may be just hanging in a random aisle instead of being placed somewhere all the time."

#4: "Hard to find stuff that I'm not sure where it is."

#5: "Difficult locating the items I'm looking for in the store."