MUSEUM TOUR MOBILE APP
As an artist based in Chicago, the Art Institute is probably the second place that I spend the most time in. I love visiting art gallery and museums, but the one bummer is that it is very inconvenient for visitors to read the info tag and understand the background history of the artwork. For this project, I am designing a mobile app that guides and tour the visitors in their visit of museums. It allows the visitor to engage with the artworks closer, read artwork descriptions and also provide a layout map of the museum on their phone to prevent them from getting lost.
PAIN POINT
Users are not able to engage with the artwork in art gallery because people are having trouble reading descriptions. Visitors are unable to check into the art gallery efficiently.
BACKGROUND
People visits the museum on regular basis. Not every visitors understands art so the detailed background information and description of the work became extremely important. Museums are usually big in size, it is also very easy for visitors to get lost in there. It would lower the chance for the visitors to come back to the museum again if their experience here was not satisfying and convenient.
In the process of researching, I discovered that most museums does not have a tour check-in app. Visitors find it to be very inconvenient to gain insights about artworks.
Empathize:
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User-centric research
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Competitive analysis
Define:
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Persona
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User journey map
Ideate:
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User Flow/Site Map
Prototype:
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Wireframes
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Mockups
Test:
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Test Product
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PERSONAS
JEREMY CHANG
Age: 30 years old
Education: Master's degree in Photography
Hometown: Kaohsiung, Taiwan
Family: Single
Occupation: Photographer
Goals:
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Understand the background story of the artwork more efficiently.
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Be able to understand the artwork in his language (Chinese).
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Be able to browse artwork closer on his phone.
Frustrations:
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Always need to get extremely close to the art info tag to read the descriptions of the work. He was unable to read it clearly.
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Not efficient to enter personal information while navigating the app.
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The app is in English but he has some language barriers.
Further Information:
Jeremy is a Taiwanese photographer who has strong passion towards art. This is his first time in the United States and he is visiting the Art Institute of Chicago. His first language isn’t English so he has some language barriers reading the English description of the artwork. He is seeking for efficiency in his life so he always has a frustration for spending so much time entering personal information and signing up for the art tour app. He likes to document artworks he sees for inspiration so he needs an art tour app that allows him to view the artwork closer.
USER JOURNEY
COMPETITIVE AUDIT
Jeremy Chang is a Photographer who just graduated from Master’s degree in photography who needs to get inspirations from museums because he is starting up his own business.
PROBLEM STATEMENT
Our Museum Check-in App will let users understand artwork more efficiently, which will affect how museum visitors connect with the art pieces by providing them a more efficient opportunities to browse artworks. We will measure effectiveness by analyzing the visitor’s reviews and ratings.
GOAL STATEMENT
WIREFRAME SKETCHES
AFFINITY DIAGRAM
